I created this piece for a fictional jelly brand.
I started with the sketches and main color composition. The overall idea was to show the new product, its ingredients, and combine the jam and the letters in a playful way.
The lettering stayed pretty much the same, but I made some changes to the elements around the quote to make the oranges more noticeable.
The final step was to adjust the colors to make the whole piece more orangey.
Hope you enjoy it!
Sketches and color composition
